Impact

Our aim is to be a best practice Impact Measurement and Management (IMM) knowledge centre for Greece and the region

We believe financial capital can be used to make a positive, measurable difference out in the world to the equally important domains of Social capital, Natural capital and Human capital, to name a few. 

The future belongs to companies that have measurable sustainability at their core to underpin their resilience and future growth potential, while at the same time benefitting people and planet.

How we define impact investing

Our definition of impact investing goes beyond simply mitigating risks or meeting compliance standards. Impact investing is about intentionally generating measurable social and environmental benefits alongside a financial return.

This definition ensures that true impact investors consciously support projects and businesses that deliver real-world solutions to pressing global challenges, such as poverty alleviation, renewable energy expansion, or education access, rather than merely avoiding harm or promoting best practices. At Investing For Purpose, we look to maximise both impact and accountability in every investment decision:

  • We invest in enterprises set up with the intention to make a positive social or environmental difference built into the core business model.

  • This difference must be tangible and measurable.

  • The business model must be commercially robust and capable of market rates of return.

  • We look for the measurable additionality of both our contribution as investors and the positive impact outcomes achieved by investee companies which might otherwise not occur.

To find out more, please download the research we supported by Oliver Wyman Greece: “Having an impact in Greece: Why 2026 is the time to boost impact investing in Europe’s surprise economic success”.

How we maximise positive measurable impact while boosting business growth and resilience

  • We seek out talented purpose driven founders with passion and a track record aligned with stakeholder needs in their sector. 

  • The IFP team assesses impact potential alongside commercial potential at every stage of the investment process.

  • Pre-transaction, we work directly with founding teams on a rigorous impact strategy development process to define the most measurable, accurate and illuminating impact goals and KPIs to track. These are ratified by our Impact Measurement and Management Committee.

  • We commit to up to 3 core KPIs with annual targets per investee, tied into our fund performance model. If we don’t reach a minimum of 60% of our impact targets weighted across the portfolio, as a fund manager we will forfeit 100% of carried interest. We fully support this EIF backed model that places an equal emphasis on measured profit and purpose.

Backed up by global Impact Measurement expertise

Leading impact measurement and management specialists sit alongside our team to advise on the impact strategy and KPI setting for every investment.

Olivia and Bonnie not only ensure that our IFP impact framework is cutting edge, but also optimise the development and selection of chosen impact KPIs for every investee, aid compliance and bring scrutiny to our IMM strategy across the portfolio.

  • Olivia Prentice is Partner and Head of Bridges Insights at Bridges Fund Management. Previously she co-founded the Impact Management Project and later created the Impact Management Platform. More recently she is part of the expert team that has set up and manages the global knowledge centre for impact measurement and management, Impact Frontiers. Olivia is an associate fellow at Said Business School.

  • Bonnie Chiu is a leading Social entrepreneur, gender equality advocate and social impact consultant. She is Managing Director of  the Social Impact Consultancy a global advisory firm specialising in social impact measurement and social investment strategies. 

For any questions about our Impact strategy work, please contact Richard Mullane richard@investing-for-purpose.com

Olivia Prentice

Partner, Head of Impact, Bridges Fund Management Ltd

Bonnie Chiu

Managing Director of The Social Impact Consultancy

  • "Working with Investing For Purpose has transformed our understanding of how to deliver impact as we scale. Through their guided impact strategy development process, we now have a clear theory of change and are aligning our impact goals and KPIs with our core business strategy. The IFP team brings to the local start up community a global mindset that has been missing and I am confident that it will make an impact on the startups it will invest in. "

    Antonios Fiorakis, Founder & CEO Protio

  • "The IFP team have been supporting us through mentoring and networking long before we were ready to seek funding and they have been one of the reasons why we are finding ourselves at this stage now. Funders who focus on impact are still few and far between in Greece and for purpose-driven companies like us the quest for such a match can prove hard and disheartening at times. This is why we are grateful to have met with IFP and why we are looking forward to seeing all the great things they are going to accomplish in the future."

    Stella Kasdagli, Founder & CEO Women On Top

Reporting & Transparency

IFP Fund reports impact transparently and annually with all relevant material to be made available on the website. Our intention in the medium term is to maintain a ‘live’ online dashboard to share all the KPIs we are tracking at investee and portfolio level. 

We operate under the guidance and mandates of:

We are Greece’s representative fund for 'United For Impact’ a membership of 60+ European Impact Investors from across 20 EU countries. One of our aims is to adapt a new SFDR definition to supplement Article 9 that focuses on enterprises with social and environmental impact at their core.